New ESAB web site goes live

ESAB has launched a completely new web site that displays a revised ESAB brand global identity which has been structured to greatly enhance usability and faster access to required information.

ESAB’s previous web site design was first introduced in 2001, but since then there have been many new demands for additional online facilities and new information requirements. In addition, as a global manufacturer marketing products across more than ninety countries, ESAB has undertaken a major review of its global brand to improve graphic and image consistency. This new design, with its cleaner structure and more intuitive navigation, is not only easier for visitors to use but also is much easier to roll out across individual subsidiary sites across the world and operating in many different languages.

Web users have also developed new requirements from corporate websites over the last few years. Sites can no longer exist as just an online brochure, today’s user regards the corporate website as their first point of reference when investigating organisations, looking for technical details, researching information or looking at product offerings.

The new web site is launched under the new design and navigation platform. Key benefits include:

• Improved navigation structure that enables required information to be found and extracted easily
• Intuitive links and design
• Access to more information and data than previously
• Full multi-language capability. Allows users in countries with several languages to view the ESAB web site in their chosen native language